Idea Development : Audience , Purpose, Context

Before I start my sketching and idea development, I got to make sure my audience, purpose and context. This could prevent me from creating a misleading screen design.

Screen Design 1

Audience :

Kids (7-9 years old)

Purpose:

The screen design is to promote a pizza restaurant by introducing pizza's special toppings. The pizza's topping is changed to kids' favorite foods. Such as chocolate, ice-cream, candy and etc. Need to persuade the target audience come to the pizza restaurant to try the pizza with special toppings.

Context:

Most probably at home.

Screen Design 2

Audience:

Teenagers (19-25 years old)

Purpose:

The screen design is to promote a pizza restaurant by introducing custom made pizza service. Besides that, the design also will tell the audience custom made pizza could represent their very own unique personality. Since everyone will think that custom made pizza might be troublesome, the design also need to deliver the message to tell the audience custom made pizza is not complicated. Need to persuade the target audience come to the pizza restaurant to try the custom made pizza that represent one's personality.

Context:

Most probably at home.

Screen Design 3

Audience:

Adults (40-50 years old)

Purpose:

The screen design is to promote a pizza restaurant by introducing eating with family could improve relationship. The design will tell the audience that sharing pizza will be sharing happiness among family too. Other than that, the design also will tell the audience the food taste good in order to attract them, but eating pizza with family will be more stress on. Need to persuade the target audience come to the pizza restaurant and have their meals with family members.

Context:

Most probably at home.