Thursday, December 9, 2010

Results and Personas

Kids

The survey shows that most of the kids never surf the internet before. And because of this, question 4 can not be answer by the kids. The result shows that majority of the kids like to eat pizza. Besides that, the survey also shows that kids like to eat pizza for celebration. Majority of the kids like to eat pizza's toppings and also pizza's bread, which means both. More than half of the kids will choose chocolate and ice-cream as the pizza toppings. Other than that, the result shows that most of the kids choose yellow and red as the color to represent pizza.

Here is the persona based on the survey's result:

Name

Ng Hock Beng

Age

9

Location

Ampang Baru

Hobby

Drawing

Favourite Cartoon

Doraemon

Use the internet

Never

Topping choice

Chocolate and ice-cream

Colors that represent pizza

Yellow and Red

Others

Likes to eat pizza during celebration.


Teenagers

The survey shows that almost all of the teenagers using the internet everyday. Majority of them use the internet for facebook. 10 out of 15 of teenagers prefer small icon rather than big icon. Besides that, most of them prefer icon and words as the button type. Furthermore, majority of teenagers prefer top-navigation. Most of them like to eat pizza and they also experienced before the flavor which represent their personality. Other than that, majority of them willing to try custom made pizza and believe that custom made pizza could represent one's personality. Teenagers color choice for pizza is yellow.

Here is the persona based on the survey's result:

Name

Tang Guo Hong

Age

20

Location

Kuala Lumpur

Hobby

Watch movies, Sleep

Occupation

Student major in Engineering

Use the internet

Everyday

Favourite Website

Facebook

Icon Size Prefered

Small

Menu bar location

Top

Button Type

Icon and Words

Colors that represent pizza

Yellow

Others

- Likes to eat pizza.

- Willing to try custom
made pizza.

- Believe that custom
made pizza could
represent personality.


Adults

The result shows that major number of adults use the internet everyday. The purpose of them using the internet is differ, the most frequent answer is to read news. Due to this, the website they visited the most is also differ. Other than that, majority of adults prefer small icon size and words only type of button. Furthermore, they prefer left navigation menu bar. Besides that, most of them like to eat pizza and they will like to eat pizza when eating out. Almost all of the adults believe that dinner can improve family relationship. Other than that, food taste is the main factor that affects the adults to choose for a restaurant. Majority of the adults choose brown as the color to represent pizza.

Here is the persona based on survey's result:

Name

Yaw Tian Ho

Age

46

Location

Taiping

Status

Married

Number of kids

3

Hobby

Read newspaper

Occupation

Businessman

Surf the net

Everyday

Icon Size Prefered

Small

Menu Bar Location

Left

Button Type

Words only

Reason for choosing a restaurant

Food price, Environment

Color that represent pizza

Brown

Others

- Likes to eat pizza.

- Eat pizza when eating
out with family.

- Agree that dinner can
improve family
relationship.



Survey

In order to know my users' needs, I have to conduct a survey to all the 3 different target audience. Below are the questionnaires for all 3 target audiences. Some of the questions in the questionnaire had been changed or added depends on the target audience. All the reasons that the question had been ask is explained in italic words in between the blankets. ( )

Kids ( 7-9 years old)

( This survey is translate into Chinese since the kids that I survey on do not understand much on English.)

Why hello there! This survey is conducted for MMD1223 assignment. Thanks for spending your time. ^^

Name:
Age:
Location:

1. What is your hobby? (To know their personal data.)

2. What is your favorite TV show/cartoon/drama? (To know their personal data.)

3. How often do you surf the internet? (To know how often they use internet.)

___ Everyday ___ Sometimes ___ Seldom ___ Never


4. What website you go to the most? Why? (To know my target audience use the internet for? )

5. Do you like to eat pizza? (To check whether they like pizza.)

___ Yes ___ No


6. When was the last time you eat pizza? (To check the last time they ate pizza.)

___ Few days back ___ Few weeks back ___ Few months back ___Forgot


7. When will you feel like eating pizza? (To check when is the most suitable time that my target audience will eat pizza.)

___ Celebration ___ Eating out with family Other: _______________________


8. Which one do you prefer more? Pizza’s toppings or the pizza’s bread? (To check which 1 they favor on.)

___ Toppings ___ Bread ___ Both


9. If you could put anything on a pizza topping, what will you put? (To check my target audience favourite toppings.)
(Can list more than one. Example: sweets, candy, chocolate, barbie doll, teddy bear, etc.)

10. Will you eat the pizza with the topping that you’d listed above if it really exists? (To check whether they willing to eat the pizza.)

___ Yes ___ No

Why? ________________________________________________________

11. What color that you think that could represent pizza? (To know their opinion on colors)

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Teenagers ( 19-25 years old)

Why hello there! This survey is conducted for MMD1223 assignment. Thanks for spending your time. ^^

Name:
Age:
Location:

1. What is your hobby? (To know their personal data.)

2. What is your occupation? (Write down your major if you are a student.)

(To know their personal data.)

3. How often do you surf the internet? (To check how often they use internet.)

___ Everyday ___ Sometimes ___ Seldom ___ Never


4. What website you go to the most? (To check the purpose they online and have a look at the web design.)

5. What is the most beautiful website that you had ever visited? (To take as precedent studies.)

6. You prefer small icon or big icon on a web page? (To check their favor on icon.)

___ Small icon ___ Big icon


7. Which location of menu bar on a web page that you would prefer? (To check their favor on navigation.)

___ Top navigation ___ Right navigation ___ Left navigation ___ It doesn’t matter


8. What kind of button you would prefer?

(To check their favor on icon.)

___ Icon only ___ Words only ___ Icon and Words

9. Do you like to eat pizza? (To know how much my target audience love pizza.)

___ Yes ___ No


10. When was the last time you eat pizza? (To know last time they ate pizza.)

___ Few days back ___ Few weeks back ___ Few months back ___Forgot

11. Did you ever eat a pizza flavor that could represent your personality? How it could represent your personality? (To know their experience. On flavor and personality.)

12. Will you willing to try a pizza restaurant that offers custom made pizza service? (To check their interest.)

___ Yes ___ No


13. Do you believe that you could customize your own pizza that represents you? (To check their interest.)

___ Yes ___ No


14. What color you think that best describe about pizza? (To know their colors opinion.)

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Adults ( 40-50 years old)

Why hello there! This survey is conducted for MMD1223 assignment. Thanks for spending your time. ^^

Name:
Age:
Location:

1. What is your hobby?

(To know their personal data.)

2. What is your occupation?

(To know their personal data.)

3. Are you married?

(To know their personal data.)

4. How many kids do you have?

(To know their personal data.)

5. How often do you surf the internet? (To see how often they use internet.)

___ Everyday ___ Sometimes ___ Seldom ___ Never


6. What is the main purpose when you surf the internet? (To know their main purpose when online.)

7. Which website you go to the most? (To check the website design.)

8. You prefer small icon or big icon on a web page? (To check their favor on icon.)

___ Small icon ___ Big icon


9. Which location of menu bar on a web page that you would prefer? (To check their favor on navigation.)

___ Top navigation ___ Right navigation ___ Left navigation ___ It doesn’t matter


10. What kind of button you would prefer?

(To check their favor on icon.)

___ Icon only ___ Words only ___ Icon and Words

11. Do you like to eat pizza? (To see whether they like pizza.)

___ Yes ___ No


12. When was the last time you eat pizza? (To know the last time they ate pizza.)

___ Few days back ___ Few weeks back ___ Few months back ___Forgot


13. Do you like to eat pizza when eating out with your family? (To know whether they choose pizza as the choice when having family dinner.)

___ Yes ___ No

14. A family dinner can improve relationship between family members. Do you agree? (To know their opinion on the importance of family dinner.)

___ Yes ___ No


15. What make a restaurant become the choice for you to have dinner with your family?
(You can choose more than one.) (To know the reason that they favor for a restaurant.)

___ Food Taste ___ Food Price ___ Food Portion ___ Environment

16. What color do you think that represent pizza? (To know their color opinion.)

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Precedent Studies

KIDS












TEENAGERS














ADULTS












Source : deviantart.com

Research About Pizza

Pizza (pronounced /ˈpiːtsə/ ); Italian: [ˈpittsa]), in the US sometimes called pizza pie is an oven-baked, flat, disc-shaped bread typically topped with a tomato sauce, cheese (usually mozzarella) and various toppings depending on the culture. Since the original pizza, several other types of pizzas have evolved.

Originating in Neapolitan cuisine, the dish has become popular in many different parts of the world. An establishment that primarily makes and sells pizzas is called a "pizzeria", sometimes misspelled as "pizzaria". The phrases "pizza parlor", "pizza place", "pizza house" and "pizza shop" are used in the United States. The term pizza pie is dialectal, and pie is used for simplicity in some contexts, such as among pizzeria staff.


History of Pizza

Pizza is a type of bread and dish that has existed since time immemorial in Middle Eastern and Mediterranean cuisine. By 997 the term had appeared in Medieval Latin, and in 16th century Naples a Galette flatbread was referred to as a pizza. The pizza was a baker's tool: a dough used to verify the temperature of the oven. A dish of the poor people, it was sold in the street and was not considered a kitchen recipe for a long time. Before the 17th century, the pizza was covered with white sauce. This was later replaced by oil, cheese, tomatoes (after the discovering of America) or fish. In 1843, Alexandre Dumas, père described the diversity of pizza toppings. In June 1889, to honor the Queen consort of Italy, Margherita of Savoy, the Neapolitan chef Raffaele Esposito created the "Pizza Margherita," a pizza garnished with tomatoes, mozzarella cheese, and basil, to represent the colors of the Italian flag. He was the first to add cheese. The sequence through which flavored flatbreads of the ancient and medieval Mediterranean became the dish popularized in the 20th century is not fully understood.


In Malaysia

Many of western Pizza restaurants have been localized, such as invention of Tom Yom Pizza, Hot and Spicy and so on. The major pizza restaurants in Malaysia are Domino's, Pizza Hut, Papa John's, Jom Pizza, Sure Pizza and etc.

Source:

http://en.wikipedia.org/wiki/Pizza
http://en.wikipedia.org/wiki/History_of_pizza

Media Art Assignment 2: Screen Design

TOPIC

For this assignment, I had to make screen designs with the same topic for 3 different target audience. So the first thing to start this assignment, is to think for a topic.

The topic I had chosen is "Food". The reason I choosed this topic simply because when I was thinking for the ideas, I was hungry. So "food" came across my mind and so I choosed this topic. "Food" this topic is somehow too general, so I have to choose "something" out from the food and be specific on it. I had make a mindmap about food.

So from the mindmap, I choosed "pizza" as my specific topic. The main objective of my screen design is to PROMOTE PIZZA. I had a consultation with the lecturers, and lecturers suggest me to promote a new pizza brand. Which means, not Domino, not PizzaHut. I got to think of a new pizza brand and promote it through my screen design.